The term ‘celebrity’ is defined as ‘the state of being well-known’. The world of celebrity is all-encompassing and includes exposure on the television, in magazines, personal appearances, on the radio and more recently,on the Internet and social networking sites.
The Internet is as important a medium for communication as television or newspaper press and so it is imperative that with the worldwide usage of Internet services increasing, that celebrities have an online presence.
Firstly, it is vital that as a celebrity you have a website dedicated to yourself and your work; this is regardless of whether you are a famous singer, actor, TV presenter, sports personality etc. As a celebrity, your name (or stage name) is your brand and this must be marketed on the Internet to increase exposure. This begins with your domain name, which is generally made up of your own name/stage name e.g. beyonce.com. Most fans looking for information or updates on your work and life will instantly assume that your name will be used as your domain name, thus increasing your celebrity brand and status.
However, if a fan was not sure of the exact domain name of your official site, they are most likely to put your name into a search engine such as Google in order to find it. In the world of search engine marketing, it doesn’t matter how famous you are as an individual, the quality of your website will determine where you appear in the results for key words associated with you. This is why even celebrities need SEO services.
Imagine typing ‘Beyonce’ into Google and her official website not being the first search result, or even on page one? This would have a negative effect upon her celebrity status as it would inhibit her fans ability to find reliable information on the star.
It is also important to consider negative press. Just as in newspapers and magazines, many negative stories and posts are added to the Internet every day in the form of blog posts, press releases, articles and social marketing posts. If stories which can be detrimental to your name are published on powerful websites, they may appear in search engine results when a fan enters your name into Google; it would be a disaster if these appeared higher in the results than your own official website. http://www.celebrityseomarketing.com/seo-for-celebrities/ http://www.celebrityseomarketing.com/seo-for-celebrities/ http://www.celebrityseomarketing.com/seo-for-celebrities/ http://www.celebrityseomarketing.com/seo-for-celebrities/This is why you need celebrity SEO.
Celebrity website Search Engine Optimisation involves improving your official site in terms of content and reputation so that search engines such as Google rank it highly as a trusted source of information. Celebrity SEO companies have the knowledge required to ensure that your website is optimised for all of the keywords relating to you and your work, meaning that fans can access true information 24/7.